Thursday, December 17, 2015

Samsung

Samsung began in 1938 as a small food exporter. Less than 80 years later, the South Koreans are the largest companies in the world. The company brings not only affordable products, but also high-end devices like the Samsung Galaxy S5 on the market.

From small food exporter to multibillion Group
Samsung began in 1938 as a small food exporter. Over the decades, the company grew gradually to a huge group zoom headquartered in Seoul. Internationally known Samsung was in 1969, launched Daughter Samsung Electronics. The name Samsung is therefore in this country brought with smartphones, tablets, monitors, TVs or washing machines combined, ie the whole range of consumer electronics and household appliances. In Asia, however, the company is also known in industries such as life insurance, heavy industry or shipbuilding. For all these divisions Samsung has their own subsidiaries. 2012 generated nearly 369,000 employees a turnover of around 250 billion Doller.

Large class: Samsung Galaxy S5 or Samsung HU8590
In many countries, Samsung has developed over the years become the market leader. The range of low-cost entry-level devices extends to high-quality products that do very well in many tests. This includes for example the Samsung Galaxy S5 - with this smartphone led the Koreans in April 2014 its flagship line continued. The televisions in turn Samsung profiled with devices like the Samsung F6500 or the Samsung HU8590, standing on the leaderboards far ahead.

Aggressive Marketing over Apple and Co.
Samsung remains not only with its products in the conversation - even marketing campaigns do the rest. So the tech giant appears regularly as a sponsor on, such as the Leichtathletik World Championships in Berlin in 2009. In addition, the Koreans go collaborations with well-known celebrities in. So advertised hip-hop mogul Jay Z already for the Samsung Galaxy S4. Samsung is also known for its aggressive marketing, especially Apple is again the focus of attacks. The Koreans took advantage of, for example, official presentation of the iPhone 6 in September 2014 to make himself a few days later in a number of commercials about the new smartphone from Cupertino and Apple Watch funny.
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