Two is better: To date, Barack Obama had only a fan page on Facebook, now gets the US president a personal page. The goal is obviously to have the politician to appear in a more private light.
US President Barack Obama now has another Facebook page. During the Account "Barack Obama" has existed for several years and now has more than 45 million fans that "President Obama" page was created only on Monday. The new Facebook page of the politician has already attracted more than 630,000 fans after a few hours. On his new side, Obama announced simultaneously with a two-minute-long video for word. In the clip of the US president leads through the garden behind the White House.
Social media strategy: Obama as a private citizen
The social media strategy the team led by Barack Obama seems to be clear: While the Facebook page "Barack Obama" rather busy with official statements to "President Obama" revolves mainly around the private citizen. Whether the politicians but even write postings, or the work is not yet again leaves a social media team, is still not entirely clear.
Only in May, Obama had started on Twitter at POTUS a personal channel in addition to the official BarackObama. At that time, the US president was within just five hours to crack the mark of one million followers and thus even got an entry in the Guinness World Records. In his new Facebook page it looks so far, however, not yet made for a new record.
US President Barack Obama now has another Facebook page. During the Account "Barack Obama" has existed for several years and now has more than 45 million fans that "President Obama" page was created only on Monday. The new Facebook page of the politician has already attracted more than 630,000 fans after a few hours. On his new side, Obama announced simultaneously with a two-minute-long video for word. In the clip of the US president leads through the garden behind the White House.
Social media strategy: Obama as a private citizen
The social media strategy the team led by Barack Obama seems to be clear: While the Facebook page "Barack Obama" rather busy with official statements to "President Obama" revolves mainly around the private citizen. Whether the politicians but even write postings, or the work is not yet again leaves a social media team, is still not entirely clear.
Only in May, Obama had started on Twitter at POTUS a personal channel in addition to the official BarackObama. At that time, the US president was within just five hours to crack the mark of one million followers and thus even got an entry in the Guinness World Records. In his new Facebook page it looks so far, however, not yet made for a new record.
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